What really cuts through in the US and Canadian markets when it comes to Margaret River wines — and how is our region currently perceived on the global fine-wine stage?

Join us for an insightful yet relaxed afternoon with Christina Pickard, an internationally respected wine journalist who regularly writes on Australian wine for Wine Enthusiast and other leading global publications. Christina brings a rare dual perspective: deep familiarity with Margaret River wines and an on-the-ground understanding of current trade, media and consumer dynamics in the US and Canada.

This session is designed to be practical, conversational and highly relevant — offering members the chance to hear how our wines are showing in a global context, what’s shifting in key North American markets, and where real opportunities exist for Margaret River producers right now.

Who should attend:

Those responsible for export sales and winemaking who can spare 90 minutes amid vintage activities and want fresh, market-relevant insight into how Margaret River wines are currently being received in North America.

What to expect:

PRESENTATION
Christina will share reflections on the Margaret River wines tasted, placing them in a global context and exploring how the region’s styles, strengths and stories are resonating internationally. She’ll also touch on current trade and consumer trends in the US and Canada, with specific relevance to Margaret River.

Q&A DISCUSSION
An open, informal conversation where members are encouraged to ask questions, share observations and explore ideas — from vineyard and winemaking considerations through to positioning, storytelling and market approach.

WALK-AROUND TASTING & NETWORKING
A tasting of the 40+ Margaret River wines just reviewed by Christina, with time to connect with industry peers and continue the conversation.

Whether you’re actively exporting, considering North America as a future market, or simply keen to understand how Margaret River is currently viewed by international trade and media, this is a valuable opportunity to gain perspective — without a big time commitment.

Registrations are limited. We encourage members to secure their place early.

3.00 - 4.30pm Wednesday 4 March 2026
Tickets: $40 - includes Presentation/Q&A and Walk-Around Tasting of Margaret River wines (with grazing table)

Location

Howard Park Wine Chapel
543 Miamup Rd, Cowaramup WA 6284

Contact Details

Contact Event Organiser