Content Creation Masterclass
Location
Central House Toorak
About
City of Stonnington invites local businesses and entrepreneurs to a practical evening masterclass designed to strengthen your content creation and social media marketing skills.
Delivered by social media experts from The Digital Picnic, this three-hour, in-person session will help you build strong content foundations and confidently create engaging social media videos using just your smartphone.
What you’ll learn:
- Content strategy and inspiration
- Why social video matters: key platform trends and engagement insights
- Popular content formats: UGC, storytelling, tutorials, trends, before-and-after, and Q&As
- Content planning opportunities
- Filming basics on your smart phone
- CapCut basic video editing skills for social media
- Optimising content for different platforms (Instagram Reels, TikTok and LinkedIn)
- Batching and repurposing content across channels
- Effective call-to-action strategies to drive engagement and conversions
Delivered by social media experts from The Digital Picnic, this three-hour, in-person session will help you build strong content foundations and confidently create engaging social media videos using just your smartphone.
What you’ll learn:
- Content strategy and inspiration
- Why social video matters: key platform trends and engagement insights
- Popular content formats: UGC, storytelling, tutorials, trends, before-and-after, and Q&As
- Content planning opportunities
- Filming basics on your smart phone
- CapCut basic video editing skills for social media
- Optimising content for different platforms (Instagram Reels, TikTok and LinkedIn)
- Batching and repurposing content across channels
- Effective call-to-action strategies to drive engagement and conversions
