'Why International?'
Industry Development Workshop delivered by Visit Victoria
International visitors represent the biggest growth opportunity in tourism. Join Visit Victoria and Murray Regional Tourism for a practical, in-depth workshop designed to help local operators understand how to access and benefit from this high-value market.
This session will provide clear insight into how the international market works and what your business needs to do to be part of it.
You will learn:
• The scale and future growth potential of the international market
• How international distribution works and why it operates the way it does
• How to structure your rates and conditions to improve international exposure
• How to work effectively with trade and distribution partners
• How to collaborate with Visit Victoria and Murray Regional Tourism to maximise your reach
• How to leverage Visit Victoria resources to create stronger international opportunities
Whether you are new to international or ready to refine your approach, this workshop will give you practical steps to position your business for sustainable growth.
Date: Wednesday 25 March 2026
Time: 12.00pm arrival and light lunch | 12.30pm start | 3.00pm finish with networking
Venue: Wangaratta Performing Arts Centre
Light catering will be provided.
This session is suited to tourism operators looking to grow, diversify their markets and better understand how to work within the international visitor economy.
Places are limited. Secure your spot today.
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