ASCC Online Webinar Series: Episode 3 - 2026
About
Join us for an exciting ASCC webinar titled Decoding the INCI List: How Chemical Structure Drives Performance in Emollients and Surfactants.Date: Thursday 23 APRIL 2026 at 12:00PM (AEST)
Speaker: Matthew Martens
Host: Laurence Orlando
Every INCI list tells a story, if you know how to read it. In this ASCC webinar, Matthew Martens draws on over two decades of formulation and technical sales experience to show how the chemical structure of organic ingredients directly predicts texture, sensory profile, and performance in the finished product.
Focusing on two of the most commercially important ingredient families, this session gives formulators and R&D professionals a practical framework for decoding what they are actually working with:
How alkyl-based ingredients' architecture (chain length, branching, and saturation), determine emolliency, skin feel, and product aesthetics
The structural logic behind non-ionic, anionic, amphoteric and cationic surfactants, and how to identify them from the INCI name alone
How to use chemical structure as a formulation decision-making tool, not just a labelling exercise
A preview of the broader ingredient families to be covered in future sessions in this series
A short Q&A will follow.
Date & Time:
Thursday 23rd April, 2025, 12:00–12:45pm AEST
Format: Live online webinar
Who should attend: ASCC members, cosmetic chemists, formulators, R&D scientists, and anyone who wants to move beyond memorising ingredients and start understanding them
Free for members | $30 for non-members
About the Speaker:
Matthew Martens is Sales Manager for Consumer Care at Croda Australia, responsible for the Personal Care and Home Care portfolio across Australia and New Zealand. He holds a BSc (Technology) from the University of Waikato, majoring in Chemistry and Finance, and began his industry career as a Development Chemist at Ross Cosmetics in Melbourne before joining Croda in 2009. A past ASCC President and council member for 16 years, Matthew also serves as Croda's Country Sustainability Champion, supporting the company's Climate, Land and People Positive commitments to 2030.
Date
Thursday 23 April 2026 12:00 PM - 12:45 PM (UTC+10)Location
Online event access details will be provided by the event organiser
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ASCC Online Webinar Series: Episode 3 - 2026
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