The Future of Online Wine Sales, Wine Clubs and DTC
About
The way wine is sold is changing, and the wineries that will win over the next decade will be those that double down on the customer relationship in the cellar door and more importantly online.The Future of Direct Wine Sales is a practical, high-impact session designed for Queensland wineries looking to grow smarter, more profitable direct-to-consumer channels, with a strong focus on the evolving role of wine clubs, retention and repeat purchase behaviour.
Hosted by Simon Byrne, Managing Director of REP., and Megan Coleman, APAC Market Lead for Winehub, this session will unpack how modern wine businesses are building sustainable revenue through smarter systems, better data and more effective customer engagement.
About the speakers:
Megan Coleman, Winehub: Winehub is a wine-specific eCommerce and customer management platform designed to power modern direct-to-consumer wine businesses. Built on Shopify, it enables wineries to manage wine clubs, subscriptions, loyalty programs and customer data in one place, while using automation and integrations such as Klaviyo to drive engagement, retention and repeat sales.
Simon Byrne, REP. Agency: REP. is a boutique digital marketing agency specialising in Klaviyo (the leading email marketing platform for eCommerce), and work with wineries around the country to help drive repeat purchases and increase customer lifetime value. Through a combination of email and SMS automation, wine club integration and retention marketing, REP. builds highly personalised customer journeys that turn first-time visitors into long-term, high-value customers.
This is not theory. It’s a practical session focused on what’s working right now.
What you’ll learn:
• How the role of wine clubs is changing and what the next generation of clubs looks like
• Proven ways to turn cellar door visitors into long-term customers
• How to increase repeat purchases through email, SMS and automation
• Best practise email marketing strategies and trends, including automation
• Simple, practical strategies to build a more predictable direct sales pipeline
Key takeaways:
• A clearer strategy for building and growing your wine club
• Practical ideas you can implement immediately in your business
• A better understanding of how to use customer data to drive sales
• A roadmap to increase customer lifetime value and reduce reliance on one-off purchases
Designed for winery owners, operators and marketers, this session is about giving you the tools to build a stronger, more resilient direct sales model.
Location
Varias Stanthorpe
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The Future of Online Wine Sales, Wine Clubs and DTC
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