About

Power returns this May. Ahead of the epic cinematic release of Masters of the Universe, Mattel invites you to step inside the world of Eternia for a limited-time, immersive experience.

Designed for fans old and new, this cross-generational activation goes beyond traditional toy launches, reimagining one of the most iconic franchises in pop culture for a new era. Whether you grew up with He-Man or are discovering the universe for the first time, this is your chance to reconnect with the legends and be part of the next chapter.

Step into an exhibition-style journey featuring never-before-seen archival artwork, rare figurines, and cinematic props, transporting you into the world of Masters of the Universe. Explore immersive environments, interactive moments, and curated photo opportunities that bring the worlds of heroes and villains to life in unexpected ways.

Blending nostalgia with cutting-edge creativity, this multi-sensory experience brings together storytelling, culture, and collectability, building anticipation for the film’s release while offering a bold new way to engage with the brand.

Don’t just watch the story unfold - step inside it.

Book your preferred date and time to secure your spot. A portion of each ticket supports official charity partners, including Save the Children and Starlight Children's Foundation, helping bring joy, support, and brighter futures to children in need.

Free walk-ins at the door are also welcome, however booking your spot pre event guarantees you entry. Entry is subject to availability and cannot be guaranteed without a booking.

FAQs

1. What is this event?
This is a limited-time immersive exhibition celebrating the return of Masters of the Universe, presented by Mattel. The experience brings the iconic world of Eternia to life through archival content, props, figurines, and interactive installations ahead of the film’s release.

2. When is the event taking place?
The experience will run for a limited time in May from Friday 22nd - Monday 25th, ahead of the film’s release on June 4th in Australia. Please check your selected ticket date and time carefully before attending.

3. Where is the event located?
Venue Address: Campbell's Stores, 25 Hickson Road, The Rocks, Sydney, NSW 2000

4. How to get there? The closest train station to Campbell's Store (The Rocks), is Circular Quay Station. It is a short walk from the station towards the Sydney Harbour Bridge. Alternatively, Wynyard Station is about a 15-minute walk away.

5. What can I expect at the experience?
Guests will step into an exhibition-style journey featuring:
- Never-before-seen archival artwork
- Original figurines and props from the franchise
- Immersive themed environments
- Interactive installations
- Photo moments designed for fans and collectors

6. Is this suitable for children?
Yes. This is a cross-generational experience designed for both long-time fans and new audiences. Children must be accompanied by an adult.

7. How long does the experience take?
The experience typically takes approximately 30 minutes, however guests are welcome to explore at their own pace.

8. Do I need to arrive at my exact ticket time?
Yes. To ensure a smooth and immersive experience for all guests, please arrive at your allocated session time. Late entry can still be permitted though will be pending capacity at the time, please expect a wait time. 

9. Can I take photos or film inside the experience?
Yes - photography is encouraged. We ask guests to be mindful of other attendees and follow any on-site signage.

10. Are tickets refundable or transferable?
Tickets are non-refundable unless required. Please refer to our terms and conditions for full details.

11. Is merchandise available on site?
Select exclusive merchandise is available for purchase, subject to availability.

12. Is there a charity element to my ticket?
Yes. A portion of each ticket supports official charity partners, including Save the Children and Starlight Children's Foundation, helping bring joy, support, and brighter futures to children in need.
Guests will also have the option to make an additional donation when purchasing tickets if they wish to further support these causes.

Dates

Location

Get directions

Campbell's Stores
25 Hickson Road, The Rocks NSW 2000

Contact Event Organiser