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Learn how AI tools like ChatGPT can support your business through smarter marketing, content creation and improved productivity.

This practical workshop will explore how businesses can use AI tools for strategy development, ideation, marketing planning and creative content generation. Participants will also learn prompt engineering techniques, explore AI integrations within existing platforms and gain an understanding of best-practice approaches for implementing AI within a business.

Topics include

• Free vs paid AI tools and where they best apply
• Using AI for marketing, planning and productivity
• Prompt engineering techniques
• AI image generation and creative tools
• AI integrations within existing software platforms
• Risks, considerations and best-practice use of AI

Suitable for business owners, marketing staff and anyone wanting practical skills and confidence using AI tools in a business setting.

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