About

A practical beginner's guide to building your business on social media

Feeling overwhelmed by social media? Not sure what to post, how often to post, or which platforms are worth your time?

This 90-minute workshop is designed specifically for local traders and small businesses looking to improve their social media presence with simple, practical strategies that can be implemented straight away.

With a strong focus on Instagram, we'll explore how local businesses can create engaging content, attract more customers, and build confidence online without spending hours every week creating content.

We'll also discuss where platforms such as Facebook, TikTok and LinkedIn fit into your overall marketing mix, helping you understand which channels are most relevant for your business.

The session will also cover how traders can work alongside the Chapel Street Precinct's Digital Marketing Officer to maximise exposure through precinct marketing channels. You'll learn how to get involved in content opportunities, share your business stories, collaborate on campaigns, and make the most of being featured across the Chapel Street Precinct's social media platforms.

Participants will leave with actionable tips, content ideas, and a clearer understanding of how to create social media content consistently without feeling overwhelmed.

PRESENTER

Dane Windley is the Digital Marketing Officer for the Chapel Street Precinct, where he manages the @chapelstprecinct Instagram account and supports businesses across the precinct.

With more than 10 years of experience in digital marketing, social media strategy, content creation, and community engagement, Dane has worked with businesses of all sizes to help them grow their online presence and connect with customers in meaningful ways.

Combining practical marketing knowledge with a strong understanding of local business needs, Dane's approach focuses on achievable strategies that help traders create engaging content, build confidence online, and make social media work for their business.

WORKSHOP AGENDA

• Understanding which social media platforms are most relevant for your business, with a focus on Instagram.
• A quick health check of your Instagram profile, including your profile image, bio, links, and pinned posts.
• Simple content creation strategies that don't require hours of your time each week.
• How to turn a single photo into multiple pieces of content, including posts, Stories, Reels, and carousels.
• Introduction to Instagram Reels and why video content is important for business growth.
• Creating a consistent brand presence using simple Canva templates.
• Practical tips for planning content and avoiding social media overwhelm.
• Understanding the role of Instagram, Facebook, TikTok and LinkedIn in your marketing mix.

The Chapel Street Precinct Improvement Plan is committed to making it easier for you to do business. This training program is being delivered because traders asked for this type of support. Please tell us how you find the sesson at email chapelst@stonnington.vic.gov.au

Location

Prahran Town Hall

Upstairs accessed via  Prahran Library
180 Greville Street, Prahran VIC 3181

Contact Event Organiser