Building an Effective Marketing Strategy for your Business

Name: Building an Effective Marketing Strategy for your Business
Start: 2026-07-06T18:30:00+10:00
End: 2026-07-06T18:30:00+10:00
Location: Keilor Hotel

About

Step into a room filled with support, energy and practical learning as the Businesswomen of Melbourne present our July networking event focused on - How to build an Effective Marketing Plan for your Small Business.

Are you spending time and money on marketing but not seeing the results you want?

Many business owners get caught up in the latest marketing trends and tactics, only to lose sight of the fundamentals that drive sustainable business growth.

Join Businesswomen of Melbourne for an insightful and practical networking event designed to help you get back to basics and build a marketing plan that works.

Our keynote speaker, Dimitri Antonopoulos, Managing Director of Tank, will share valuable insights drawn from more than 30 years of experience in research, strategy and transformation. Dimitri has worked with businesses, government organisations and communities across Australia to create meaningful strategies that connect people, purpose and impact.

In this session, you'll learn how to:

✅ Clearly define your value proposition
✅ Identify and better understand your ideal client
✅ Align your marketing activities with your target market
✅ Create a focused and effective marketing plan
✅ Build stronger connections with the customers you want to attract
✅ Cut through the noise and market your business with confidence

Whether you're starting a new business or looking to refresh your current marketing approach, this event will provide practical strategies and actionable insights to help you attract the right clients and grow your business with purpose.

Connect with like-minded businesswomen, gain valuable knowledge, and leave with ideas you can immediately implement in your business.

We look forward to welcoming you for an evening of learning, networking and inspiration. Because successful marketing starts with understanding who you serve, the value you provide, and how to communicate it effectively.

Don't miss your opportunity to be part of this empowered group of Women in Business coming together monthly to inspire each other to reach their full potential and change the way we do business locally.