Join us for a unique opportunity to hear from one of the world's leading voices in wine tourism.

Margaret River Wine Association is delighted to welcome Assoc Professor Magalie Dubois, Head of Wine Tourism at Burgundy School of Business (France), for an exclusive industry event exploring the global trends shaping the future of wine tourism.

Drawing on internationally recognised research and her extensive work with wine regions around the world, Magalie will share insights into changing visitor expectations, emerging tourism experiences, evolving consumer behaviour and the opportunities these trends present for premium wine destinations.

Following the keynote presentation, Magalie will be joined by a panel of Margaret River wine tourism leaders to discuss what these global trends mean for our region and how local businesses can continue to innovate and remain competitive in an increasingly sophisticated visitor market.

Whether you work in cellar door, hospitality, tourism, marketing, management or wine production, this event will provide valuable ideas and practical insights to help position your business for future success.

The event will conclude with informal networking over Cherubino wines and a grazing table (by Masseria), providing an opportunity to continue the conversation with fellow industry members and our guest speaker.

EVENT DETAILS:

Thursday 2 July 2026

4.00pm – Arrival and welcome
4.15pm – Keynote presentation by Assoc Professor Magalie Dubois
5.00pm – Panel discussion and audience Q&A
5.45pm – Networking with wines and grazing table
7.00pm – Close

Tickets: $30 for MRWA members or $50 for non-members (includes Cherubino wines and Masseria grazing table).

Location

Cherubino Cellar Door
3462 Caves Rd, Wilyabrup WA 6280

Contact Details

Contact Event Organiser