Business Development and Marketing Reality Check
About
Hope is not a strategy. Building a sustainable work pipeline requires knowing where your recent work came from and how it came in.Knowing what makes you stand out in the market and who your realistic clients are is key to winning work.
Everyone, from your team, to referrers and prospective clients need to be clear on what you offer.
This session is not an exercise in navel gazing but an honest look at:
• Obtaining client clarity
• How did you win your most valuable work?
• Differentiation vs competitors
• Niche vs generalist
• Messaging misalignment between business leaders
You will leave with a refined positioning statement, clearer ICP (ideal client profile) and ways to generate work from existing clients. Attendees receive a diagnostic questionnaire with clear prompts covering strategy, positioning, pipeline, referrals and execution. This is a valuable benchmark and framework you can return to as your business evolves.
1-2-1 follow up meetings can be booked for $150, simply contact tamara.mccombe@outlook.com
The Intentional Business Growth Reset is for business leaders and rainmakers looking to analyse what their effective work-generating leavers are and design streamlined strategies, not simply a busy calendar. This is BD and marketing for professionals who want to avoid old fashioned salesy tactics.
This is part one of four in The Intentional Business Growth Reset series which uses insights from your EOFY review to align strategy, strengthen your pipeline and start the new financial year with momentum.
Additional sessions in the series:
- Visibility & Personal Brand Leverage: What to do Now Expertise Alone No Longer Wins Work (12th Aug)
- Build a Relationship Engine that Nurtures Pipeline Health (19th Aug)
- Debung Organisational Bottlenecks to Revenue Growth (26th Aug)
Date
Wednesday 5 August 2026 5:30 PM - 6:30 PM (UTC+10)Location
Online event access details will be provided by the event organiser
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Business Development and Marketing Reality Check
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