Marketing moves to make ahead of the busy retail season
About
Prepare your business for the busy festive retail season with this practical, one-hour online marketing workshop delivered by The Digital Picnic.
Participants will learn how to:
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Identify the key marketing priorities to focus on before the holiday rush
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Plan simple and timely promotions that encourage visits, enquiries, bookings and sales
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Create engaging, holiday-ready social media content without feeling overwhelmed
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Improve local discoverability so customers can find their business when searching nearby
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Strengthen messaging around gifting, convenience, urgency and shopping locally
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Better understand what customers need to see before they are ready to buy
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Develop a simple festive-season content and campaign plan
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Avoid common seasonal marketing mistakes that can reduce attention, trust and sales
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Appeal to last-minute shoppers without relying solely on discounts
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Encourage repeat visits, referrals, reviews and post-holiday trade
The session is designed for retailers, hospitality venues and service-based businesses that may not have large marketing teams, significant budgets or extensive time to create content during the busiest period of the year.
Date
Tuesday 10 November 2026 6:00 PM - 7:00 PM (UTC+10)Location
Online event access details will be provided by the event organiser