Marketing moves to make ahead of the busy retail season

Prepare your business for the busy festive retail season with this practical, one-hour online marketing workshop delivered by The Digital Picnic.

Participants will learn how to:

• Identify the key marketing priorities to focus on before the holiday rush

• Plan simple and timely promotions that encourage visits, enquiries, bookings and sales

• Create engaging, holiday-ready social media content without feeling overwhelmed

• Improve local discoverability so customers can find their business when searching nearby

• Strengthen messaging around gifting, convenience, urgency and shopping locally

• Better understand what customers need to see before they are ready to buy

• Develop a simple festive-season content and campaign plan

• Avoid common seasonal marketing mistakes that can reduce attention, trust and sales

• Appeal to last-minute shoppers without relying solely on discounts

• Encourage repeat visits, referrals, reviews and post-holiday trade

The session is designed for retailers, hospitality venues and service-based businesses that may not have large marketing teams, significant budgets or extensive time to create content during the busiest period of the year.