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Marketing moves to make ahead of the busy retail season

Marketing moves to make ahead of the busy retail season

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About

Prepare your business for the busy festive retail season with this practical, one-hour online marketing workshop delivered by The Digital Picnic.

Participants will learn how to:

  • Identify the key marketing priorities to focus on before the holiday rush

  • Plan simple and timely promotions that encourage visits, enquiries, bookings and sales

  • Create engaging, holiday-ready social media content without feeling overwhelmed

  • Improve local discoverability so customers can find their business when searching nearby

  • Strengthen messaging around gifting, convenience, urgency and shopping locally

  • Better understand what customers need to see before they are ready to buy

  • Develop a simple festive-season content and campaign plan

  • Avoid common seasonal marketing mistakes that can reduce attention, trust and sales

  • Appeal to last-minute shoppers without relying solely on discounts

  • Encourage repeat visits, referrals, reviews and post-holiday trade

The session is designed for retailers, hospitality venues and service-based businesses that may not have large marketing teams, significant budgets or extensive time to create content during the busiest period of the year.

Date

Tuesday 10 November 2026 6:00 PM - 7:00 PM (UTC+10)

Location

Online event access details will be provided by the event organiser

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