Debbie Hatumale-Uy - Community is the Strategy

Name: Debbie Hatumale-Uy - Community is the Strategy
Start: 2026-09-26T18:00:00+10:00
End: 2026-09-26T18:00:00+10:00
Location: Upstairs at Gleebooks

About

6pm for 6.30pm Saturday 26th September

Debbie Hatumale-Uy in conversation with Jane Turner

What if what’s standing between you and a thriving business isn’t your strategy or budget - but the community you haven’t committed to yet?

Community Is the Strategy is an honest account of what it takes to build something people genuinely belong to, written by a founder who has earned her seat at every table she’s sat at. Drawing on 20 years across corporate boardrooms, government programs and her own businesses - including roles at McDonald’s Australia and Canon Australia - Debbie Hatumale-Uy shares what she’s seen work - and what she’s watched fail - for founders and CEOs navigating growth, visibility and the pressure to perform. Including what happens when AI enters the room - because AI can sort the orders, clear the inbox, buy back your hours. What it cannot do is be the reason anyone stays.

“So many founders do the work before they have language for it - that’s what trailblazing looks like. Debbie has lived it, named it, and handed the rest of us the book.” - Carrie Kwan, Founder of Mums & Co (acquired by IAG)

Debbie Hatumale-Uy is a marketer and strategist with 20+ years of experience, including roles at McDonald’s Australia and Canon Australia. She is the founder of Only The Sweet Stuff, a crafting community with a combined following of 20,000, and The Collab Co. She is a sought-after speaker and facilitator on marketing and AI, presenting nationally with international engagements on the horizon, and is the author of Community Is the Strategy: How to Build a Business That People Want to Belong To.

Jane Turner is a much loved author coach, independent publisher and the author of six books.