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Find, Attract and Book Your Dream Wedding Clients

Name: Find, Attract and Book Your Dream Wedding Clients
Start: 2026-07-27T09:30:00+10:00
End: 2026-07-27T09:30:00+10:00
Location: Novotel Wollongong Northbeach

About

You don't have a converting problem, you have a finding problem. And we're fixing that!

LET'S START WITH THE THING NOBODY SAYS OUT LOUD:

If you're at a point where you're thinking "honestly, I'll take anyone who enquires right now"... that feeling is showing up somewhere in your business.
Maybe not in your Instagram grid. Maybe not even in your pricing guide. But it's there, in the energy of your follow-up emails, in how you talk about what you do on a discovery call, in the way your content speaks to everyone and lands with no one.
And the couples who would have been your absolute dream clients? They can feel it too, even if they can't name it. So they keep scrolling.
This doesn't mean there's something wrong with you, in fact, I know you're great at what you do! This is a marketing problem, and it's fixable.

HERE'S WHAT'S ACTUALLY GOING ON:

Wedding business owners who aren't getting the enquiries they want are almost never doing something catastrophically wrong. The gap is usually smaller and more specific than that.
Maybe they're looking for clients in places their dream clients never go. Maybe the messaging is accidentally speaking to the wrong person, pulling in enquiries from couples who haggle on price or ghost after the first email, while the ones they'd love to work with scroll straight past. Or the marketing is solid during the on-season and then falls off a cliff the moment life gets busy, creating a silence that shows up three months later as an empty calendar. Sound familiar?
This feast-and-famine cycle is not laziness, it's just what happens when your marketing isn't built on a foundation that holds up year-round.
Sorry to tell you: posting more won't solve it. But getting clear on who you're actually looking for, where they are, and what they need to hear to choose you, that's what solves it.

WHY I KNOW THIS:

I'm Kerstyn Walsh, and I'm not going to stand up at the front of the room and teach theory I read in a book.
I built a business in the wedding industry from nothing into a multi-six-figure operation, ran it for over a decade, and sold it. It is still running today. (It's called Hire a Bridesmaid, and you're welcome to google me!). When I was a wedding planner, I wasn't just inside my own business. I was inside the businesses of photographers, celebrants, florists, stylists, and planners every single week. I saw what the struggling ones had in common. I saw what the fully booked ones were doing differently. I saw where the gaps were, and I saw what worked, consistently and in real time.
Then I closed that chapter, pivoted into a completely different space, and did it again. Different business, different audience, same principles applied in a new way, and... it worked!
That's what I'm bringing into this room with you.

WHAT WE'RE DOING ON THE DAY:

This is a working day. Come ready to think, challenge assumptions, and actually build something.

1. Unpack and unlearn
We start by getting honest about what's happening in your business right now. Not to shame anyone, but because you can't fix what you won't name. We'll identify the patterns in your marketing and messaging that might be quietly working against you.

2. Find your people (ie. your dream clients)
This is the centrepiece of the day. We go deep on ideal client work, and I mean properly deep. Not demographics. Psychology. We map out who your dream client actually is, what they're afraid of, what they're Googling at midnight, what they're seeing on social media, and what finally makes them hit enquire. This is the foundation everything else is built on.

3. Get in front of them
Once you know who you're looking for, we build the strategy for finding them. Organic content that attracts rather than broadcasts. Paid advertising basics so you're not throwing money at the void. Messaging that sounds like you and speaks directly to the person you want to work with.

4. Build your plan
You leave with a documented 90-day marketing plan built around your actual capacity, your budget, and your business goals. Not a template. Yours. And the best part is, you can use this framework on repeat, so you're never guessing (what do I need to market about today).

BY THE END OF THIS DAY, YOU WILL:

Know exactly who your dream client is and be able to describe them so specifically it almost feels uncomfortable. Understand where they are online and what they need to see before they enquire. Have a content and messaging strategy that attracts rather than just accumulates followers. Know how to stay consistent with your marketing across both the busy and quiet seasons. Have a clear approach to paid advertising that makes sense for your budget. Leave with a 90-day plan ready to implement from the next morning.
And most importantly: you'll stop marketing to everyone and start connecting with the people you actually want to be booking.

THE DETAILS

Date: Monday 27 July 2026
Time: 9:30am to 4:30pm (doors open 9:00am)
Location: Novotel Northbeach Wollongong, Wollongong NSW
Investment: $500 + GST per person
Includes: Light working lunch, tea and coffee throughout the day
Bring: Your laptop and charger. We're using them all day.

PREREQUISITES:

You need to be actively working in the wedding industry as a supplier (celebrant, photographer, florist, planner, stylist, hair and makeup, venue coordinator, or similar).
You need a laptop and a basic understanding of how to navigate your own social media accounts.
You don't need to be technically advanced, but this is not a beginners' intro to Instagram. This is for people who already have a business and want it to work better.
And you need to be willing to work in a team environment - there will be other professionals in the room who you may be able to learn from, too!

SPACES ARE LIMITED:

This is an intentionally small group. That means you'll get real attention on your business, not just general advice delivered to a crowd.
When it's full, it's full.