Facebook Ads can support your event ticket sales

Getting the word out about your event can be one of the most challenging parts of the entire event planning process.
And while many organisations use social media very well within their own communities, there’s one powerful technique they may be overlooking: advertising.
Specifically, advertising on Facebook.
While advertising on a social network may seem a little complex at first, you don’t need to worry – it’s incredibly simple, and extremely powerful. In fact, if you want to get the word out about your event it’s one of the best tools to do so.
Here’s what you need to know to get started with advertising on Facebook:
Create your Facebook Page & presence first
If you don’t have a Facebook Page for your organisation, then you should definitely create one. Not only is it a fantastic place to share material, but you’ll need an account from which to create your ad. This is the account that people will see when the ad is shared, so be sure to create that presence and ensure your profile photos, etc, are on brand and portray the message that you’d like.
For more tips on branding your event, check out this post: 14 ways to brand your event.
Think about your demographic
What kind of people go to your events? The most powerful function of Facebook ads is the ability to target your message to specific demographics – and that targeting gets pretty granular.

You'll see this step when creating your Facebook Ad. Choose from a number basic and advanced targeting options for your audience and make sure they appear in front of the right people.
For instance you can target people based on:
- Age
- Gender
- Religion
- Location
- Interests
- Employment
- Languages
- Behaviours, including apps they like, pages they follow or groups they are a part of
- And more – the full list is available on Facebook
The great thing about being able to target demographics based on these metrics is that you can make your audience as broad, or as specific, as you’d like. In fact, Facebook’s ad creator does a good job of showing you whether you’re in the “sweet spot” for targeting people most likely to click on your ads. You can even target people who have attended your events in the past (if you have a list of their emails)!
The other major benefit of using Facebook's targeting to better understand your demographic is that it can help you create the most relevant message and creative to them.
Before you make your ad, consider the types of people you want to reach – and then fiddle around with the targeting features until you get a handle of what you’re doing. Remember, you can perfect your audience before you actually pay for and submit the ad, so don’t be afraid to experiment.
Pictures and videos get attention
The best Facebook ads aren’t just plain colours or text, they use a variety of methods to get your attention.
Facebook offer a number of different creative options for your Ad, including single image, carousel, video and slideshow. You can also have multiple Ads in the one campaign, so get experimental with your images and videos. Choose the layouts that best suit your event - for example, a slideshow Ad featuring pictures from last year's event could really make an impression on those who might be interested in attending this year.
You don't need any graphic design knowledge to create a strong visual ad - choosing bright, colourful and engaging prints and photos that suit your branding is a great start.
For instance, motivational speakers and coaches get comments and “likes” by posting inspirational messages with text overlaid on photos. Plenty of studies show that photography is always more likely to get shares and interaction than a post that is simply word-based. It's also more likely to get remembered.
And others get even more interaction by using videos in their ads, although you have to be sure to put the effort in.
The point being, it's important to make the most out of your orgnisation and event's branding – think about the creative you need to really get your point across for your event.
What do you need the reader to do?
An advertisement is designed to have the reader or viewer do something – whether that something is the purchase of a product, signing up for a newsletter, or even awareness.
The point is that your advertisement should have a call-to-action. What do you need the viewer do at the end, and based on that action, what information do you need to give them in order to convince them to do so?
For example, an advertisement designed to invite people to an event should have some key information: date, venue, what they need to bring, anything else that may be relevant, along with a tagline that will get their attention.
Finally, there should be a distinct call-to-action such as “sign up here!” or “sign up now!”, or “reserve your ticket!” to get people to click. Without that clear message, people will be confused.
Set up conversions
Conversion tracking might seem a little complex, but don’t worry – it’s pretty straightforward. And it’s huge in understanding how effective your ads are.
Basically, pixel tracking works by putting a little piece of code on your website. That code pits a little picture on your website the size of one pixel. You can put one on any page you like. The code is connected to the advertisement you want to run.
Then, whenever someone clicks on your ad to that page, the pixel will detect that a conversion has occurred. This is very important because it allows you to see just how well your ads perform and whether people are actually going to your website.
Here at TryBooking we offer pixel tracking of our own, which allows you to track visits and conversions to your own TryBooking event page from the ad itself.
You can also set the dollar value of a conversion up on Facebook, which could be based on the price of a single ticket sale to your event etc. This helps you to measure your return on investment more effectively.
Get serious about tracking
Are your Ads leading to successful ticket sales, bookings or inquiries? Could they be improved? The only way to find out is by tracking your results and tweaking your Ads over time to maximise their performance. Is one of your Ad headlines or images leading to more conversions? Stick with it, but update the other Ads too to see if they have a better shot at coming out on top.
Tracking also means keeping tabs on your budget too - while Facebook Ads can provide a great return on your ticket sales, it can also be easy to overspend if you're not paying close attention to the cost per day of running them!
Remember, while Facebook advertising might sound complex, it’s actually the best value advertising you can get to spread your message to a wide number of people.
The next time you’re planning an event give it a try, even if you only use $50 or $100 – you may surprise yourself!
Good luck selling tickets on Facebook,
Events made easy
The TryBooking Team

How to plan your event planning when on a budget
Jun 06, 2017 · 1 min read
What to look for when searching for your perfect event venue
Apr 28, 2017 · 2 min readYou might also like

Successfully plan and run a movie fundraiser with these tips and tricks
May 11, 2023 · 5 min read
How To Market Your Event
Aug 16, 2022 · 1 min read
7 Great Mother’s Day Event Ideas To Sell Out Your Event
Mar 17, 2023 · 1 min read
10 Corporate Event Ideas To Ignite Some Fun At Your Office Party
Mar 17, 2023 · 1 min read
Promote Wellness With These 9 Great Event Ideas
Jan 17, 2023 · 1 min read
7 Eggsellent Event Ideas To Celebrate Easter
Jan 10, 2023 · 1 min read
How To Run An Event In 2023
Jan 04, 2023 · 1 min read
4 Ways Our Custom Form Update Helps Deliver Exceptional Events
Nov 03, 2022 · 1 min read
Collect Your Customer Information Better With Custom Forms
Nov 01, 2022 · 1 min read
Use this guide to plan your high school reunion
Apr 05, 2023 · 4 min read
How to avoid the traps with Christmas Events
Nov 09, 2022 · 1 min read
7 ways TryBooking benefits charities and not-for-profits
Aug 15, 2022 · 1 min read
Why TryBooking is the platform of choice for Scout Club Christmas tree sales
Jul 22, 2016 · 2 min read
Why Trybooking Is The Ticketing Platform of Choice For Music Venues
Aug 01, 2022 · 1 min read
What Makes Trybooking A Great Platform For Festivals?
Jul 04, 2022 · 1 min read
5 Ways to Spruce Up Your Event
Sep 27, 2022 · 1 min read
12 Ways TryBooking Supports The Wellness Industry
Apr 27, 2022 · 1 min read
12 Ways TryBooking Supports Small Businesses
Apr 04, 2022 · 1 min read
Online Ticket Sales, Memberships and Fundraising Made Easy for Sporting Clubs
May 10, 2022 · 1 min read
Features Helping Associations & Clubs Connect With Their Community Through Events
Apr 11, 2022 · 1 min read
Mother’s Day Events That Everyone Will Love
Apr 11, 2022 · 1 min read
TryBooking Partners With Stripe To Bring More Choice to US Event Organizers
Jun 17, 2022 · 1 min read
Hosting political events made easy with TryBooking
Mar 03, 2022 · 1 min read
Easter Events for the Whole Family
Feb 15, 2022 · 1 min read
Tabled Seating Made Easier! New Update
Mar 28, 2022 · 1 min read
Yoga Classes Come In Many Forms 🧘♂️
Mar 11, 2022 · 1 min read
Change The Way Buyers Book With Calendar Display
Feb 09, 2022 · 1 min read
Recurring Sessions Times
Feb 01, 2021 · 1 min read
How to set up Socially Distanced Seating Plans?
Jan 02, 2021 · 1 min read
How to customise your Homepage?
Aug 20, 2020 · 1 min read
How to work with Covid-19 event restrictions
Jun 26, 2020 · 1 min read
How to live stream your event?
Mar 17, 2020 · 2 min read
Use PayPal as one of your payment options
Oct 22, 2019 · 1 min read
New features have been added to the Waiting List
Feb 13, 2019 · 1 min read
TryBooking Australia Update: December 2018
Dec 18, 2018 · 1 min read
How to create recurring events quicker?
Dec 12, 2018 · 1 min read
TryBooking Australia Update: September 2018
Sep 19, 2018 · 1 min read
Quick and easy access to features on the dashboard
Jul 16, 2018 · 1 min read
Refresher for organising the perfect school fete
Jun 27, 2018 · 1 min read
How TryBooking protects your Privacy
May 24, 2018 · 4 min read
How to boost your branded event page
Mar 16, 2018 · 1 min read
Ticket Buyers have now an improved interface to find your events quicker
Mar 14, 2018 · 1 min read
How can schools set up events through TryBooking in a smarter way?
Feb 23, 2018 · 1 min read
All there is to know about our expansion in New Zealand
Feb 13, 2018 · 1 min read
How can you improve your events?
Jan 22, 2018 · 2 min read
TryBooking's low fees support your events, without draining the revenues
Jan 01, 2018 · 2 min read
How to edit booking details?
Nov 30, 2017 · 1 min read
How to use the event listing page?
Nov 10, 2017 · 1 min read
TryBooking Australia Update: October 2017
Oct 05, 2017 · 1 min read
What are the best methods to enrich your community through events?
Sep 15, 2017 · 2 min read
How to plan a successful school event
Aug 29, 2017 · 3 min read
How to stay updated on TryBooking's new features?
Jul 31, 2017 · 1 min read
Features that can assist creating successful sporting events
Jun 28, 2017 · 2 min read
How to create the perfect registration form template?
May 11, 2023 · 3 min read
An insight about online event ticketing fees
Jun 14, 2017 · 4 min read
How to plan your event planning when on a budget
Jun 06, 2017 · 1 min read
Facebook Ads can support your event ticket sales
May 09, 2017 · 1 min read
What to look for when searching for your perfect event venue
Apr 28, 2017 · 2 min read
How can you improve your time management?
Apr 27, 2017 · 1 min read
Unique Ideas & Tips To Transform Your Venue This Valentine’s Day
Jan 08, 2023 · 1 min read
Small business events; Planning, Budgeting, Promoting and Action!
Apr 11, 2017 · 1 min read
How to email your ticket buyers?
Apr 10, 2017 · 1 min read
What are widgets and how can they be Embedded?
Apr 07, 2017 · 1 min read
Why event insurance is important
Apr 04, 2017 · 2 min read
These reasons will trigger you trying online fundraising
Mar 29, 2017 · 1 min read
How to design your event landing page in a flash?
Mar 16, 2017 · 1 min read
What are the criteria to find sponsors for your event?
Mar 14, 2017 · 3 min read
How to create successful fundraisers?
Mar 13, 2017 · 5 min read
Tips and tricks to write event invitations that bring in ticket buyers
Mar 01, 2017 · 3 min read
How to have Happier Event Guests?
Feb 14, 2017 · 2 min read
How to hand back free tickets?
Feb 08, 2017 · 2 min read
What are the features to brand your event?
Jan 30, 2017 · 1 min read
Get started with these fundraiser ideas
Jan 17, 2017 · 3 min read
Expectations and Incentives to find volunteers
Dec 22, 2016 · 2 min read
How to organise the perfect end-of-year event?
Dec 06, 2016 · 3 min read
How can you use your last event's success to boost the next one?
Dec 05, 2016 · 2 min read
How to promote your event on social media?
Apr 04, 2022 · 1 min read
How to attract loyal event attendees?
Oct 30, 2016 · 4 min read
Here are some amazing ideas for celebrating Halloween
Oct 24, 2016 · 3 min read
How to plan a successful conference or business event?
Oct 13, 2016 · 4 min read
How to host the perfect Spring/Summer fundraiser?
Oct 04, 2016 · 2 min read
How to run a successful political fundraiser?
Sep 28, 2016 · 3 min read
Bolt in your Spring Racing with these tips and tricks!
Sep 12, 2016 · 3 min read
How to choose a music playlists that will be loved?
Sep 05, 2016 · 3 min read
How can online ticketing help with your next event?
Aug 31, 2016 · 4 min read
What are the Top 3 ideas of school fundraising?
Aug 22, 2016 · 3 min read
How can you better design your event page?
Aug 05, 2016 · 1 min read
How to create better events and worry less about user access with these features
Jul 22, 2016 · 2 min read
An update on our new website design
Jul 22, 2016 · 1 min read
A few tips to organise better events
Jul 19, 2016 · 4 min read
Why your data is secure while using TryBooking?
Jun 20, 2016 · 2 min read
How to make your charity fundraiser a success?
Jun 14, 2016 · 3 min read
An overview of what's new
Apr 30, 2016 · 2 min read
The resources, event organisers should be aware of
Mar 23, 2016 · 1 min read
How are schools using online ticketing?
Feb 23, 2016 · 3 min read
How sporting clubs use TryBooking?
Feb 16, 2016 · 2 min read
The facts about online ticketing that make the difference
Jan 21, 2016 · 2 min read
What else can you use TryBooking for?
Dec 15, 2015 · 2 min read
Some of Summer's best festivals
Dec 01, 2015 · 2 min read
Calisthenics Victoria State Championships
Nov 12, 2015 · 2 min read
How a Charity Event can support Kids with Cancer
Oct 27, 2015 · 2 min read
How to promote your event using social media?
Oct 25, 2015 · 2 min read
What's the secret behind the Success and Direction of TryBooking?
Sep 24, 2015 · 2 min read
How a volunteering turned into an event ticketing platform
Sep 24, 2015 · 2 min read
EducatePlus Conference awards Ivanhoe Grammar School
Sep 22, 2015 · 1 min read
Calisthenics Victoria brings communities together
Aug 21, 2015 · 1 min read
How to run a successful event?
Aug 20, 2015 · 2 min read