Brand guidelines
Why TryBooking looks the way it does: the story behind the mark, the colours and the type, and everything you need to use them properly.
It's how people feel when you show up, and how they remember you afterwards. Ours had stopped carrying that weight, so in 2026 we rebuilt it around the thing every event is really about: the moment.
The answers were blunt.
“Our brand feels tired.”
“Our brand lacks cohesion.”
“Our brand lacks differentiation.”
“Our brand doesn't reflect our values.”
The logo
The new mark isn't a ticket. It's the instant the ticket exists for. Three ideas fed into it.
The mark began as hands framing a shot: the instant you decide something is worth keeping.
Events from every walk of life, landing in the same pool of light. Where the beams cross is where community happens.
Tickets are a cliche in this industry. The perforation isn't. That little tear means the waiting is over and the event is about to begin.
Printed tickets used to feel like keys: each one different, kept in drawers and scrapbooks long after the night ended. The stub was how you held on to a moment. Our logo starts there.
Anatomy of the mark
Rounded, like ease
Flat colour. Nothing hidden
Clean lines you can trust
The moment sits at the centre
The wordmark is set in a soft slab serif. Warm and a little nostalgic, the way a vintage playbill is, but drawn clean enough to feel current. It avoids trend so it can stay put.
Downloads
Every mark below is a one-click SVG download: black for light backgrounds, white for dark ones.
Clear space of at least the logomark's height on every side, a background it can hold its own against, and the full lockup wherever there's room for it.
Stretched or squashed
Scale it evenly, always.
Rotated
It sits level, even when the layout doesn't.
Gradients and effects
Flat colour only. No shadows, outlines or glows.
On a busy background
It needs quiet space and real contrast.
Colours
Ticketing brands tend to pick one colour and paint everything with it. Events don't happen in one colour, so we built a palette: warm paper, deep sage, and pops that flex to the occasion.
Typography
Two typefaces cover everything we make. One remembers where tickets came from, the other keeps things moving.
Display font · H1, H2 headlines
Holds warmth at any size, the way a vintage playbill does, and stays distinct in a category full of interchangeable sans serifs.
Events made easy.
Fair, transparent pricing.
UI font · body text, buttons, labels, H3 to H6
The plain-spoken workhorse. It stays out of the way so the words can do their job.
The easy, trusted way to run your next event
Run a school fete, a gala dinner or a thousand-person festival. TryBooking gives you the tools to create, sell and manage with confidence. No fuss, no surprise fees.
Label · uppercase · black 900
Photography
Our photos look like someone was there, because someone was. Three rules keep them that way.
Real crowds, real mid-laugh faces. If everyone is looking at the camera, it's not our shot.
Motion blur and happy accidents stay in. Perfect is forgettable.
Daylight, stage wash or a phone flash. Whatever the event actually looked like.
Graphic language
A few treatments, combined endlessly, each borrowed from the way people keep memories.
Sections join the way a ticket joins its stub. Every seam on this page is doing it right now.
Strips of gloriously specific event names, because the platform is whatever people make on it.
Icons and illustrations
Small things carry a lot of the warmth. Two-tone icons in brand colours, and hand-drawn marks where a shape would feel too corporate.
made
The brush underline, reserved for one word at a time.
