Brand guidelines

Made for the moment.

Why TryBooking looks the way it does: the story behind the mark, the colours and the type, and everything you need to use them properly.

A brand is not its logo.

It is how people feel when you show up, and how they remember you afterwards. Ours had stopped carrying that weight, so in 2026 we rebuilt it around the thing every event is really about: the moment.

We asked what our brand said about us

The answers were blunt.

“Our brand feels tired.”

Not vintage cool. More 2008 SaaS.

“Our brand lacks cohesion.”

“Our brand lacks differentiation.”

“Our brand doesn't reflect our values.”

We're built on human connection, and our look felt disconnected from the people using it.

Nike does not sell shoes, it sells achievement. Ticketing platforms sell tickets. We sell the moment you were there for.

The logo

Capturing the moment

The new mark is not a ticket. It is the instant the ticket exists for. Three ideas fed into it.

Framing the moment

The mark began as hands framing a shot: the instant you decide something is worth keeping.

Spotlights crossing

Events from every walk of life, landing in the same pool of light. Where the beams cross is where community happens.

The tear that says you're in

Tickets are a cliche in this industry. The perforation is not. That little tear means the waiting is over and the event is about to begin.

Printed tickets used to feel like keys: each one different, kept in drawers and scrapbooks long after the night ended. The stub was how you held on to a moment. Our logo starts there.

Anatomy of the mark

Rounded, like ease

Flat colour. Nothing hidden

Clean lines you can trust

The moment sits at the centre

The wordmark is set in a soft slab serif. Warm and a little nostalgic, the way a vintage playbill is, but drawn clean enough to feel current. It avoids trend so it can stay put.

Downloads

Use the logo

Every mark below is a one-click SVG download. Take what you need, keep the colours honest.

Preview on

Ink

Sage 900

Blue 600

Coral 500

Gold 500

Sage 500

Peony 300

White

App icon tiles

The logomark on a rounded square, in nine colourways. Use them for avatars, app icons and social profiles where the full logo has no room to breathe.

Give it room

Clear space of at least the logomark's height on every side, a background it can hold its own against, and the full lockup wherever there is room for it.

And never do this

Stretched or squashed

Scale it evenly, always.
Rotated

It sits level, even when the layout does not.
Gradients and effects

Flat colour only. No shadows, outlines or glows.
On a busy background

It needs quiet space and real contrast.

Download all logos (.zip)

Colours

A palette, not a colour

Ticketing brands tend to pick one colour and paint everything with it. Events do not happen in one colour, so we built a palette: warm paper, deep sage, and pops that flex to the occasion.

Typography

Type with a memory

Two typefaces cover everything we make. One remembers where tickets came from, the other keeps things moving.

Gruffy

Display font · H1, H2 headlines

A soft slab serif holds warmth at any size, the way a vintage playbill does, and stays distinct in a category full of interchangeable sans serifs.

Events made easy.

Fair, transparent pricing.

Weights: Bold (700), ExtraBold (800), Black (900)

Aeonik

UI font · body text, buttons, labels, H3 to H6

The plain-spoken workhorse. It stays out of the way so the words can do their job.

The easy, trusted way to run your next event

Run a school fete, a gala dinner or a thousand-person festival. TryBooking gives you the tools to create, sell and manage with confidence. No fuss, no surprise fees.

Label · uppercase · black 900

Weights: Regular (400), Medium (500), Bold (700), Black (900)

Photography

Think Kodak moment

Our photos look like someone was there, because someone was. Three rules keep them that way.

Dancers lifting a performer overhead mid-routine at a DanceForce event in New Zealand

Candid over posed

Real crowds, real mid-laugh faces. If everyone is looking at the camera, it's not our shot.

A campfire cooking demonstration drawing a crowd at the Wildfoods festival in New Zealand

Embrace imperfection

Motion blur and happy accidents stay in. Perfect is forgettable.

A festival crowd sitting in dappled shade at the Nannup music festival in Western Australia

Natural light first

Daylight, stage wash or a phone flash. Whatever the event actually looked like.

Graphic language

The kit of parts

A few treatments, combined endlessly: block colour, rounded shapes, and motifs borrowed from the way people keep memories.

Perforations

Sections join the way a ticket joins its stub. Every seam on this page is doing it right now.

Drag Murder MysteryCompetitive MindfulnessPinot PilatesUnhinged Book ClubDelayed Reaction TheatreGarage Sotheby'sLip-Sync ShowdownSausage Sizzle MasterchefBeer GardeningA Very Serious Conference

Ticket spools

Strips of gloriously specific event names, because the platform is whatever people make on it.

Block colour, rounded shapes

Flat and friendly, with nothing hiding behind a gradient. The polaroid frames in the photography section are part of the same family.

Icons and illustrations

The supporting cast

Small things carry a lot of the warmth. Two-tone icons in brand colours, and hand-drawn marks where a shape would feel too corporate.

Illustrations

Hand-drawn illustration for powerful yet simple tools

Hand-drawn illustration for local support

made

The brush underline, reserved for one word at a time.

Made for the moment.

A brand is not its logo.

We asked what our brand said about us

Capturing the moment

Framing the moment

Spotlights crossing

The tear that says you're in

Use the logo

App icon tiles

Give it room

And never do this

A palette, not a colour

Type with a memory

Gruffy

Aeonik

Think Kodak moment

Candid over posed

Embrace imperfection

Natural light first

The kit of parts

Perforations

Ticket spools

Block colour, rounded shapes

The supporting cast

Illustrations

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