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Jul 24, 2023 · 1 min read

How to Create an Event Program

How to Create an Event Program

As an event organiser, you know that a well-planned event program can make or break the success of your event. Your program serves as the guidebook for your attendees, providing them with information about the event schedule, speakers, and activities. In this guide, we'll walk you through the process of creating an event program that will impress your attendees and help you achieve your event goals.

Table of Contents:

  • 1. Understanding the Purpose and Goals of the Event
  • 2. Determining the Schedule and Format of the Event
  • 3. Identifying the Speakers/Performers
  • 4. Creating Engaging Content
  • 5. Designing the Event Program
  • 6. Proofreading and Finalizing the Event Program
  • 7. Distributing and Promoting the Event Program
  • 8. Engaging Attendees Throughout the Event
  • 9. Measuring the Success of the Event Program
  • 10. Final Tips for Creating a Successful Event Program

By following these steps and tips, you can create a well-planned and executed event program that impresses your attendees and helps you achieve your event goals.

Understanding the Purpose and Goals of the Event

The first step in creating an event program is to define the purpose and goals of your event. Your program should reflect the objectives you hope to achieve. For example, if your event is focused on networking, your program should include ample time for attendees to connect with each other. On the other hand, if your event is focused on education, your program should prioritize informative

Determining the Schedule and Format of the Event

Once you've established the purpose and goals of your event, it's time to determine the schedule and format of the event. Consider the duration of the event and the number of sessions you want to include. Allocate time for breaks, meals, and networking opportunities. Think about the format of your event – will it be a conference, workshop, or networking event? Your program should reflect the format of the event. Use Open AI to help generate a format from the ground up if you are struggling for ideas.

Identifying the Speakers/Performer

Selecting the right speakers/performer is crucial to the success of your event. Your program should include information about each speaker or performer and their main points they will be covering. Whether it's key trending topics or their latest album. 

Look for speakers who are experts in their field and can provide valuable insights to your attendees. Consider inviting keynote speakers, panellists, and moderators to add variety to your event.

For performers make sure you choose a groups that resonant with your audience. Invite local talent groups to add more variety and encourage locals to attend to support their friends.

Creating Engaging Content

To keep your attendees engaged and interested, it's important to create content that is informative and interactive. Outline the content for each session and incorporate activities that encourage audience participation. Consider using technology to create an immersive experience for your attendees. Your program should be a reflection of the dynamic and engaging event you have planned.

Designing the Event Program

The design of your event program is just as important as the content. Choose a layout and design that is visually appealing and reflects the branding of your event. Select appropriate fonts, colours, and images that enhance the visual appeal of the program. The design of your program should complement the quality of your event. Create your design on Canva for a user friendly experience.

Proofreading and Finalising the Event Program

Before distributing your event program, it's crucial to proofread and finalize it. Check for errors, inconsistencies, and typos. Ensure that the program aligns with the goals and objectives of your event. Make any necessary changes and have a fresh pair of eyes review it for you.

Distributing and Promoting the Event Program

Once your program is finalized, it's time to distribute and promote it. Send the program to your attendees via email, social media, or your event website. Encourage them to share the program with their networks to help increase attendance. Promote the program on social media by sharing engaging images or videos that showcase the highlights of the event. Use email marketing to send reminders about the program and other important event details. Don't forget to have a reliable ticketing provider like TryBooking for your event, to ensure you can distribute tickets & mange bookings.

Engaging Attendees Throughout the Event

Your event program isn't just a guidebook for attendees – it's an opportunity to engage them throughout the event. Use the program to share announcements, encourage social media engagement, and solicit feedback. Include a survey or feedback form in the program to gather insights from attendees about their experience.

Measuring the Success of the Event Program

After the event is over, it's important to measure the success of the event program. Look at attendance rates, feedback, and social media engagement to gauge the impact of the program. Use this information to make improvements for future events.

Final Tips for Creating a Successful Event Program

To ensure the success of your event program, keep these tips in mind:

  • Know your audience and tailor your program to their interests and needs.
  • Create a program that is visually appealing and easy to read.
  • Use technology to enhance the attendee experience.
  • Incorporate interactive activities to keep attendees engaged.
  • Keep the program concise and easy to navigate.
  • Use the program to promote your sponsors and partners.

In conclusion, creating an event program is a critical component of event planning. By following these steps and tips, you can create a program that impresses your attendees and helps you achieve your event goals. Remember to check out our how to market your event guide for help promoting your event. Also, if you are still hunting for the right venue for your event look through our guide on finding that perfect venue.

With a well-planned and executed event program, you'll leave a lasting impression on your attendees. If you are still looking for an event ticketing and booking platform like TryBooking to help with accepting online bookings, manage attendees and reduce admin while you focus on your event. Check out our list of easy-to-use features that can help you manage your event all for one simple low price.

Also don’t hesitate to seek help from our local Customer Success team to help you get started or to assist you with your event.

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