How can you use your last event's success to boost the next one?

Following up with your event guests can be hard.
Once we’ve finished with an event, we tend to move on to the next one. So much work and effort goes into promoting something and running it that afterwards, we can be simply too exhausted to remind ourselves of the hard work that went into getting something off the ground.
But here’s a secret:
When it comes to promoting your events, you should think more about how you can leverage the power of your previous success stories.
This is especially important during the Christmas and New Year period. Invitations to events and other promotions can be lost in a sea of Christmas activity, so you need a way to stick out from the crowd. Talking about all the ways your events were a hit during the year will definitely pay off.
Following up on your previous success stories is a fantastic, low-cost way to generate buzz.
There are plenty of ways you can create content that speaks to what made your previous events successful. The more you do this, the more people will associate your events with success and will be more likely to attend.
Here are some ways you can follow up on your events after the fact:
Get good testimonials
Never underestimate the power of word of mouth. Somebody using their own words to call your events a success can go a massive way in convincing others who might be on the fence.
Whether it’s in text, video or any other format, getting people who attended your events and loved them to spread the word will have a big, positive psychological impact on your potential attendees.
Film the event
You might think filming your event can be an expensive endeavour. And it can be – if you decide to go all-out in hiring a film crew who can cut a video together in five minutes.
But you don’t have to break your budget just to get some great footage of your events. The camera on an iPhone 7 is as good as some of the professional video cameras you can buy, and editing video doesn’t take much skill at all. Jump on something like iMovie and you can cut together an event video with no time at all.
Think about this beforehand. Film key moments at your events that others will want to see, then cut them and spread them however you’d like – posting video on Facebook is an increasingly popular way to gain traction.
(Hint: if you post your video on Facebook, make sure you include captions – video plays by itself, and many people want to be able to watch it without sound.)
Cross-promote on invitations
When you’ve created your invitations, make sure you always link off or show content relating to your previous events. If you have a photo gallery, for instance, you can link there – or even include photos from previous events on your invitations themselves. Those testimonials, for instance: feel free to include them in your invitations as well.
The idea is to connect the invitation to your next event with the success of the previous ones. The more you can cross-pollinate, the more likely people will be excited.
Take advantage of your email list
If you have an email list of attendees, you need to take advantage of it. After each event, send a post-event report with pictures, a write-up and any other information you feel your contacts would like to know. The fact you’re following up and showing you’re proud of the event will feed into the idea it was a success.
Better yet – as the end of the year approaches, do a complete retrospective. Look at the events you’ve held across the year, and collect all the content to put in a wrap-up. Not only will this show you’ve been putting effort into the entire endeavour, but you’ll create anticipation for the next year ahead.
Good luck promoting your next event!
Events made easy
The TryBooking Team

How to organise the perfect end-of-year event?
Dec 06, 2016 · 3 min read
How to promote your event on social media?
Apr 04, 2022 · 1 min readYou might also like

How To Host A Successful School Fundraiser
May 16, 2023 · 1 min read
Unique & Easy Fundraising Ideas for Schools: Boosting Success and Engagement
May 16, 2023 · 1 min read
26 Fundraising Ideas: Creative, Quirky, & Easy Ways To Raise Money
May 16, 2023 · 1 min read
How to successfully plan and run a movie fundraiser: tips and tricks
May 11, 2023 · 1 min read
How to Market an Event on TikTok
May 11, 2023 · 1 min read
4 Different Ways To Use TryBooking: From Registrations To Merchandise Sales
May 03, 2023 · 1 min read
Creative Networking Event Ideas For Growing Your Audience
May 02, 2023 · 1 min read
14 Event Ideas To Make The Most Of Your School's Assets
Apr 19, 2023 · 1 min read
125 Unique & Fun Event Ideas For Your Next Event
May 12, 2023 · 1 min read
How to Create an Event Program
Apr 06, 2023 · 1 min read
7 Great Mother’s Day Event Ideas To Sell Out Your Event
Mar 17, 2023 · 1 min read
10 Corporate Event Ideas To Ignite Some Fun At Your Office Party
Mar 17, 2023 · 1 min read
Promote Wellness With These 9 Great Event Ideas
Jan 17, 2023 · 1 min read
7 Eggsellent Event Ideas To Celebrate Easter
Jan 10, 2023 · 1 min read
How To Run An Event In 2023
Jan 04, 2023 · 1 min read
Unique Ideas & Tips To Transform Your Venue This Valentine’s Day
Jan 08, 2023 · 1 min read
4 Ways Our Custom Form Update Helps Deliver Exceptional Events
Nov 03, 2022 · 1 min read
Collect Your Customer Information With Custom Forms
Nov 01, 2022 · 1 min read
Use this guide to plan your high school reunion
Sep 15, 2016 · 4 min read
How to avoid the traps with Christmas Events
Nov 09, 2022 · 1 min read
7 ways TryBooking benefits charities and not-for-profits
Aug 15, 2022 · 1 min read
Why TryBooking is the platform of choice for Scout Club Christmas tree sales
Jul 22, 2016 · 2 min read
Why Trybooking Is The Ticketing Platform of Choice For Music Venues
Aug 01, 2022 · 1 min read
What Makes Trybooking A Great Platform For Festivals?
Jul 04, 2022 · 1 min read
5 Ways To Spruce Up Your Event
Sep 27, 2022 · 1 min read
12 Ways TryBooking Supports The Wellness Industry
Apr 27, 2022 · 1 min read
12 Ways TryBooking Supports Small Businesses
Apr 04, 2022 · 1 min read
How To Market Your Event
Aug 16, 2022 · 1 min read
10 Ways TryBooking Makes Bookings Easier For Tourism Operators
Jul 05, 2022 · 2 min read
Online Ticket Sales, Memberships and Fundraising Made Easy for Sporting Clubs
May 10, 2022 · 1 min read
Features Helping Associations & Clubs Connect With Their Community Through Events
Apr 11, 2022 · 1 min read
Mother’s Day Events That Everyone Will Love
Apr 11, 2022 · 1 min read
Hosting political events made easy with TryBooking
Mar 03, 2022 · 1 min read
Why TryBooking is the preferred online ticketing platform for schools
Feb 28, 2022 · 1 min read
Easter Events for the Whole Family
Feb 15, 2022 · 1 min read
Tabled Seating Made Easier! New Update
Mar 28, 2022 · 1 min read
Yoga Classes Come In Many Forms 🧘♂️
Mar 11, 2022 · 1 min read
Change The Way Buyers Book With Calendar Display
Feb 09, 2022 · 1 min read
Recurring Sessions Times
Feb 01, 2021 · 1 min read
How to set up Socially Distanced Seating Plans?
Jan 02, 2021 · 1 min read
How to customise your Homepage?
Aug 20, 2020 · 1 min read
How to work with Covid-19 event restrictions
Jun 26, 2020 · 1 min read
How to live stream your event?
Mar 17, 2020 · 2 min read
Use PayPal as one of your payment options
Oct 22, 2019 · 1 min read
New features have been added to the Waiting List
Feb 13, 2019 · 1 min read
TryBooking New Zealand Update: December 2018
Dec 18, 2018 · 1 min read
How to create recurring events quicker?
Dec 12, 2018 · 1 min read
TryBooking New Zealand Update: September 2018
Sep 19, 2018 · 1 min read
Quick and easy access to features on the dashboard
Jul 16, 2018 · 1 min read
Refresher for organising the perfect school fete
Jun 27, 2018 · 1 min read
How TryBooking protects your Privacy
May 24, 2018 · 4 min read
How to boost your branded event page
Mar 16, 2018 · 1 min read
Ticket Buyers have now an improved interface to find your events quicker
Mar 14, 2018 · 1 min read
How can schools set up events through TryBooking in a smarter way?
Feb 23, 2018 · 1 min read
All there is to know about our expansion in New Zealand
Feb 13, 2018 · 1 min read
How can you improve your events?
Jan 22, 2018 · 2 min read
TryBooking's low fees support your events, without draining the revenues
Jan 01, 2018 · 2 min read
How to edit booking details?
Nov 30, 2017 · 1 min read
How to use the event listing page?
Nov 10, 2017 · 1 min read
TryBooking New Zealand Update: October 2017
Oct 05, 2017 · 1 min read
What are the best methods to enrich your community through events?
Sep 15, 2017 · 2 min read
How to plan a successful school event
Aug 29, 2017 · 3 min read
How to stay updated on TryBooking's new features?
Jul 31, 2017 · 1 min read
Features that can assist creating successful sporting events
Jun 28, 2017 · 2 min read
How to Create the Perfect Registration Form Template?
May 11, 2023 · 1 min read
An insight about online event ticketing fees
Jun 14, 2017 · 4 min read
How to plan your event planning when on a budget
Jun 06, 2017 · 1 min read
Facebook Ads can support your event ticket sales
May 09, 2017 · 1 min read
What to look for when searching for your perfect event venue
Apr 28, 2017 · 2 min read
How can you improve your time management?
Apr 27, 2017 · 1 min read
Small business events; Planning, Budgeting, Promoting and Action!
Apr 11, 2017 · 1 min read
How to email your ticket buyers?
Apr 10, 2017 · 1 min read
What are widgets and how can they be Embedded?
Apr 07, 2017 · 1 min read
Why event insurance is important
Apr 04, 2017 · 2 min read
These reasons will trigger you trying online fundraising
Mar 29, 2017 · 1 min read
How to design your event landing page in a flash?
Mar 16, 2017 · 1 min read
What are the criteria to find sponsors for your event?
Mar 14, 2017 · 3 min read
How to create successful fundraisers?
Mar 13, 2017 · 5 min read
Tips and tricks to write event invitations that bring in ticket buyers
Mar 01, 2017 · 3 min read
How to have Happier Event Guests?
Feb 14, 2017 · 2 min read
How to hand back free tickets?
Feb 08, 2017 · 2 min read
What are the features to brand your event?
Jan 30, 2017 · 1 min read
Get started with these fundraiser ideas
Jan 17, 2017 · 3 min read
Expectations and Incentives to find volunteers
Dec 22, 2016 · 2 min read
How to organise the perfect end-of-year event?
Dec 06, 2016 · 3 min read
How can you use your last event's success to boost the next one?
Dec 05, 2016 · 2 min read
How to promote your event on social media?
Apr 04, 2022 · 1 min read
How to attract loyal event attendees?
Oct 30, 2016 · 4 min read
Here are some amazing ideas for celebrating Halloween
Oct 24, 2016 · 3 min read
How to plan a successful conference or business event?
Oct 13, 2016 · 4 min read
How to host the perfect Spring/Summer fundraiser?
Oct 04, 2016 · 2 min read
How to run a successful political fundraiser?
Sep 28, 2016 · 3 min read
Bolt in your Spring Racing with these tips and tricks!
Sep 12, 2016 · 3 min read
How to choose a music playlists that will be loved?
Sep 05, 2016 · 3 min read
How can online ticketing help with your next event?
Aug 31, 2016 · 4 min read
What are the Top 3 ideas of school fundraising?
Aug 22, 2016 · 3 min read
How can you better design your event page?
Aug 05, 2016 · 1 min read
How to create better events and worry less about user access with these features
Jul 22, 2016 · 2 min read
An update on our new website design
Jul 22, 2016 · 1 min read
A few tips to organise better events
Jul 19, 2016 · 4 min read
Why your data is secure while using TryBooking?
Jun 20, 2016 · 2 min read
How to make your charity fundraiser a success?
Jun 14, 2016 · 3 min read
An overview of what's new
Apr 30, 2016 · 2 min read
The resources, event organisers should be aware of
Mar 23, 2016 · 1 min read
How are schools using online ticketing?
Feb 23, 2016 · 3 min read
How sporting clubs use TryBooking?
Feb 16, 2016 · 2 min read
The facts about online ticketing that make the difference
Jan 21, 2016 · 2 min read
What else can you use TryBooking for?
Dec 15, 2015 · 2 min read
Some of Summer's best festivals
Dec 01, 2015 · 2 min read
Calisthenics Victoria State Championships
Nov 12, 2015 · 2 min read
How a Charity Event can support Kids with Cancer
Oct 27, 2015 · 2 min read
How to promote your event using social media?
Oct 25, 2015 · 2 min read
What's the secret behind the Success and Direction of TryBooking?
Sep 24, 2015 · 2 min read
How a volunteering turned into an event ticketing platform
Sep 24, 2015 · 2 min read
EducatePlus Conference awards Ivanhoe Grammar School
Sep 22, 2015 · 1 min read
Calisthenics Victoria brings communities together
Aug 21, 2015 · 1 min read
How to run a successful event?
Aug 20, 2015 · 2 min read